Demystifying Social Media
November 14th, 2010 // 4:19 pm @ jacky
Bonfire weekend 2010 and the annual BAPC conference saw us presenting to the great and good of the print industry on, our favourite hot topic, Social Media.
And we were in great company. Jeff Hayzlett, the “Celebrity CMO”, kept everyone entertained with his views on Kodak, printing and the business world in general whilst I, along [...]
Category : Featured
Hanging with my tribe
November 5th, 2010 // 8:31 am @ jacky
@SimonPegg refers to this weekend as the one where, traditionally, “the British burn an effigy of a failed Catholic terrorist, eat jacket potatoes and pay numerous visits to A&E.”
What he forgot to mention was that it’s also the annual BAPC Conference. That’s because for him and for anyone outside of print that’s not only of no [...]
Category : Blog
Trigger’s award-winning broom
May 2nd, 2010 // 5:57 pm @ jacky
A printer I know has, over the course of a few months, had to replace his entire sales team. Now losing one or two members could be said to be unlucky but losing them all has to be plain careless!
Though I admire the entrepreneurial skills of the Trotters, I wouldn’t say that “Only Fools and [...]
Category : Blog
Who will print for the BNP?
April 7th, 2010 // 4:40 pm @ jacky
That’s the question raised by Jo Francis on her blog today (on PrintWeek.com).
“It seems two printcos have politely declined the opportunity, one of which came close to plating up a job before realising what it was, resulting in an abrupt volte-face… Seems that this is the one job the industry at large would be rather [...]
Category : Blog & Print musings
Survey reaction – any surprises?
April 1st, 2010 // 10:01 pm @ jacky
Well, yes…and no…
Firstly I was heartened that so many responded. I pondered how I was going to entice anyone to even vist the survey. Had it been on any other topic I would have reached out to to my Social Media “tribe”, but of course that would’ve skewed the sample. The very fact that they [...]
Category : Blog & Survey stuff
Starting to see the value
April 1st, 2010 // 10:37 am @ jacky
Below are the results of our 2010 survey on UK printers’ adoption of Social Media. The survey ran for 2 months and had a total of 52 respondents. Thanks to all those that took part. We plan to run a similar survey later this year to determine how the industry’s views are changing as SM [...]
Category : Survey stuff
Printers – a lonely tribe
January 30th, 2010 // 12:06 am @ jacky
You would have to have been living in a cave for the last 12 months not to be aware of the impact of the social media / social networking phenomenon. But, by and large, this seems to have passed UK printers by. In fact, last time I checked there were only some 60 of them [...]
Category : Print musings
Strategies for Success
November 27th, 2009 // 9:32 pm @ jacky
Digital Printer magazine hosted a conference at the Ricoh Stadium in Coventry on Thursday 3rd December. Entitled “Adding Value to your Digital Printing Business” it delivered sound business strategies on topics such as Web-to-Print (presented by Peter Lancaster of W2P Ltd) and Maximising the Potential of Colour Management (Sean Smyth).
I was there too, waxing lyrical [...]
Category : Featured
It’s all about ME!
November 19th, 2009 // 5:32 pm @ jacky
Way back in 1936 when Dale Carnegie published his famous “How To Win Friends And Influence People” he listed “Six ways to make people like you”. It strikes me that it’s advice which, on the whole, works just as well for warming people to an organisation’s products and services as it does for making an [...]
Category : Marketing musings
Showcase 2009
November 17th, 2009 // 10:35 pm @ jacky
The brief was to create a piece of collateral which effectively demonstrated the client’s craftsmanship and expertise; to set them apart from their competitors and convince clients and prospects of how technically adept they were. The result was “Showcase 2009″. Print at its finest. Beautiful, tactile and superbly crafted this piece of Print from Hunts [...]
Category : Featured
