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	<description>Thoughts and musings from Up Marketing</description>
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		<title>Demystifying Social Media</title>
		<link>http://www.up-marketing.co.uk/2010/11/410/</link>
		<comments>http://www.up-marketing.co.uk/2010/11/410/#comments</comments>
		<pubDate>Sun, 14 Nov 2010 16:19:36 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.up-marketing.co.uk/?p=410</guid>
		<description><![CDATA[
Bonfire weekend 2010 and the annual BAPC conference saw us presenting to the great and good of the print industry on, our favourite hot topic, Social Media.
And we were in great company. Jeff Hayzlett, the &#8220;Celebrity CMO&#8221;, kept everyone entertained with his views on Kodak, printing and the business world in general whilst I, along [...]]]></description>
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		<title>Hanging with my tribe</title>
		<link>http://www.up-marketing.co.uk/2010/11/hanging-with-my-tribe/</link>
		<comments>http://www.up-marketing.co.uk/2010/11/hanging-with-my-tribe/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 08:31:33 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.up-marketing.co.uk/?p=396</guid>
		<description><![CDATA[
@SimonPegg refers to this weekend as the one where, traditionally, &#8220;the British burn an effigy of a failed Catholic terrorist, eat jacket potatoes and pay numerous visits to A&#38;E.&#8221;
What he forgot to mention was that it&#8217;s also the annual BAPC Conference. That&#8217;s because for him and for anyone outside of print that&#8217;s not only of no [...]]]></description>
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		<title>Trigger&#8217;s award-winning broom</title>
		<link>http://www.up-marketing.co.uk/2010/05/triggers-broom-and-its-relevance-to-your-business/</link>
		<comments>http://www.up-marketing.co.uk/2010/05/triggers-broom-and-its-relevance-to-your-business/#comments</comments>
		<pubDate>Sun, 02 May 2010 16:57:13 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.up-marketing.co.uk/?p=348</guid>
		<description><![CDATA[A printer I know has, over the course of a few months, had to replace his entire sales team. Now losing one or two members could be said to be unlucky but losing them all has to be plain careless!
Though I admire the entrepreneurial skills of the Trotters, I wouldn&#8217;t say that &#8220;Only Fools and [...]]]></description>
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		<title>Who will print for the BNP?</title>
		<link>http://www.up-marketing.co.uk/2010/04/who-will-print-for-the-bnp/</link>
		<comments>http://www.up-marketing.co.uk/2010/04/who-will-print-for-the-bnp/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 15:40:00 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Print musings]]></category>

		<guid isPermaLink="false">http://www.up-marketing.co.uk/?p=342</guid>
		<description><![CDATA[That&#8217;s the question raised by Jo Francis on her blog today (on PrintWeek.com).
&#8220;It seems two printcos have politely declined the opportunity, one of which came close to plating up a job before realising what it was, resulting in an abrupt volte-face&#8230; Seems that this is the one job the industry at large would be rather [...]]]></description>
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		<title>Survey reaction &#8211; any surprises?</title>
		<link>http://www.up-marketing.co.uk/2010/04/survey-reaction-any-surprises/</link>
		<comments>http://www.up-marketing.co.uk/2010/04/survey-reaction-any-surprises/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 21:01:04 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Survey stuff]]></category>

		<guid isPermaLink="false">http://www.up-marketing.co.uk/?p=276</guid>
		<description><![CDATA[
Well, yes&#8230;and no&#8230;
Firstly I was heartened that so many responded. I pondered how I was going to entice anyone to even vist the survey. Had it been on any other topic I would have reached out to to my Social Media &#8220;tribe&#8221;, but of course that would&#8217;ve skewed the sample. The very fact that they [...]]]></description>
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		<title>Starting to see the value</title>
		<link>http://www.up-marketing.co.uk/2010/04/starting-to-see-the-value/</link>
		<comments>http://www.up-marketing.co.uk/2010/04/starting-to-see-the-value/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 09:37:41 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Survey stuff]]></category>

		<guid isPermaLink="false">http://www.up-marketing.co.uk/?p=195</guid>
		<description><![CDATA[
Below are the results of our 2010 survey on UK printers&#8217; adoption of Social Media. The survey ran for 2 months and had a total of 52 respondents. Thanks to all those that took part. We plan to run a similar survey later this year to determine how the industry&#8217;s views are changing as SM [...]]]></description>
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		<title>Printers &#8211; a lonely tribe</title>
		<link>http://www.up-marketing.co.uk/2010/01/printers-a-lonely-tribe/</link>
		<comments>http://www.up-marketing.co.uk/2010/01/printers-a-lonely-tribe/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 00:06:55 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Print musings]]></category>

		<guid isPermaLink="false">http://www.up-marketing.co.uk/?p=164</guid>
		<description><![CDATA[
You would have to have been living in a cave for the last 12 months not to be aware of the impact of the social media / social networking phenomenon. But, by and large, this seems to have passed UK printers by. In fact, last time I checked there were only some 60 of them [...]]]></description>
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		<title>Strategies for Success</title>
		<link>http://www.up-marketing.co.uk/2009/11/strategies-for-success/</link>
		<comments>http://www.up-marketing.co.uk/2009/11/strategies-for-success/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 21:32:20 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.up-marketing.co.uk/?p=126</guid>
		<description><![CDATA[
Digital Printer magazine hosted a conference at the Ricoh Stadium in Coventry on Thursday 3rd December. Entitled &#8220;Adding Value to your Digital Printing Business&#8221; it delivered sound business strategies on topics such as Web-to-Print (presented by Peter Lancaster of W2P Ltd) and Maximising the Potential of Colour Management (Sean Smyth).
I was there too, waxing lyrical [...]]]></description>
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		<title>It&#8217;s all about ME!</title>
		<link>http://www.up-marketing.co.uk/2009/11/marketing-post/</link>
		<comments>http://www.up-marketing.co.uk/2009/11/marketing-post/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 17:32:35 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Marketing musings]]></category>

		<guid isPermaLink="false">http://upmarketing.ma-red.co.uk/blog/?p=52</guid>
		<description><![CDATA[
Way back in 1936 when Dale Carnegie published his famous “How To Win Friends And Influence People” he listed “Six ways to make people like you”. It strikes me that it’s advice which, on the whole, works just as well for warming people to an organisation’s products and services as it does for making an [...]]]></description>
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		<title>Showcase 2009</title>
		<link>http://www.up-marketing.co.uk/2009/11/featured/</link>
		<comments>http://www.up-marketing.co.uk/2009/11/featured/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 22:35:40 +0000</pubDate>
		<dc:creator>jacky</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://upmarketing.ma-red.co.uk/blog/?p=8</guid>
		<description><![CDATA[
The brief was to create a piece of collateral which effectively demonstrated the client&#8217;s craftsmanship and expertise; to set them apart from their competitors and convince clients and prospects of how technically adept they were. The result was &#8220;Showcase 2009&#8243;. Print at its finest.  Beautiful, tactile and superbly crafted this piece of Print from Hunts [...]]]></description>
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